Hello wave riders welcome to another episode of the Tide Clique Podcast. In this episode we’re joined by Kushte Again, people’s Choice Award winner, brand influencer and rapper for an unfiltered conversation on the Mombasa entertainment scene, the realities of brand partnerships and influencer marketing and the highs and lows of Kenya’s showbiz industry. Kushte Again shares his bold take on Kenyan music listeners, claiming most focus on the beat rather than the message, sparking a deeper discussion on authenticity in rap and artistry. From navigating the business side of influencing to staying relevant in a fast paced industry, this episode dives into the real grind behind the spotlight.