Tickets features the visionaries, producers and operators behind some of the world’s most exciting and innovative live experiences.
Joining the dots between disciplines, Tickets seeks to find out what goes into bringing amazing ideas, companies and concepts to life.
In this our second season we’re exploring the future of education, and how emerging forms of technology and entertainment are changing the ways we learn and interact.
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Tickets features the visionaries, producers and operators behind some of the world’s most exciting and innovative live experiences.
Joining the dots between disciplines, Tickets seeks to find out what goes into bringing amazing ideas, companies and concepts to life.
In this our second season we’re exploring the future of education, and how emerging forms of technology and entertainment are changing the ways we learn and interact.
Building a global electronic music brand with Elrow’s Victor de la Serna
Tickets
57 minutes 50 seconds
7 years ago
Building a global electronic music brand with Elrow’s Victor de la Serna
What do you get if you combine circus performance, immersive theatre, and electronic music? The answer is Elrow, a global events brand based in Barcelona.
The party started at a venue in the city in 2010, but this business goes back to the mid 19th century, staying in the same family for nearly 150 years.
On the guest list today is Victor de la Serna, Elrow’s global talent director, overseeing programming for events around the world.
In this highly entertaining conversation, we talk about the importance of thinking about the long game, how to stay ahead in a competitive market, and when mud and rain aren’t as bad as they seem.
Episode overview
04:00 The family business from 1870 to today
22:00 Why Barcelona is such a hotspot
24:30 The secret behind the ‘Tickets’ name
27:30 The tipping point for Elrow from local party to global brand
35:00 Elrow’s themes
46:00 Staying ahead in a competitive market, and maintaining work/life balance
51:00 Taking over one of London’s busiest shopping districts
Tickets
Tickets features the visionaries, producers and operators behind some of the world’s most exciting and innovative live experiences.
Joining the dots between disciplines, Tickets seeks to find out what goes into bringing amazing ideas, companies and concepts to life.
In this our second season we’re exploring the future of education, and how emerging forms of technology and entertainment are changing the ways we learn and interact.
