In this episode we talk to Dawn Robinette, a PR expert that runs Tale to Tell Communications. Dawn has extensive events experience working with General Motors, sponsorships and promotions, managing more than 175 events and programs annually. Working with NASCAR, the NFL, the NCAA, the PGA, MLB, the Olympic Torch Relay and Cirque du Soleil, achieving a 150% increase in promotional press coverage for GM across all major US media markets.
HIGHLIGHTS:
In the episode Dawn shares strategic and logistical details for her current project Old West Christmas Light Fest. Dawn manages the dual roles of event manager and event promoter for this Texas holiday festival as part of a small team. Dawn is an advocate for the customer experience and how vital it is to keep this front of mind while planning, promoting and executing an event experience. She is always looking for new ways to engage customers and shares some tactics and strategies around this.
Dawn also shares advice on maximizing marketing spend, and where to get the most value for your efforts, particularly if you have limited resources. She gives some great insight around social media engagement, marketing and the use of influencers in your event marketing.
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In this episode we talk to Dawn Robinette, a PR expert that runs Tale to Tell Communications. Dawn has extensive events experience working with General Motors, sponsorships and promotions, managing more than 175 events and programs annually. Working with NASCAR, the NFL, the NCAA, the PGA, MLB, the Olympic Torch Relay and Cirque du Soleil, achieving a 150% increase in promotional press coverage for GM across all major US media markets.
HIGHLIGHTS:
In the episode Dawn shares strategic and logistical details for her current project Old West Christmas Light Fest. Dawn manages the dual roles of event manager and event promoter for this Texas holiday festival as part of a small team. Dawn is an advocate for the customer experience and how vital it is to keep this front of mind while planning, promoting and executing an event experience. She is always looking for new ways to engage customers and shares some tactics and strategies around this.
Dawn also shares advice on maximizing marketing spend, and where to get the most value for your efforts, particularly if you have limited resources. She gives some great insight around social media engagement, marketing and the use of influencers in your event marketing.
Ep 9 - Ticketbud Tidbits with Paul Schomer of Microsessions
Ticketbud Tidbits - for Event Organizers
21 minutes 3 seconds
6 years ago
Ep 9 - Ticketbud Tidbits with Paul Schomer of Microsessions
"Speed dating for live music", as Paul Schomer puts it, embodies the nature of Microsessions. A former NPR musical digital producer, Paul was inspired into action by a musical act that went on way too long because musicians kept being added. The resulting Microsessions has proved to be a great success, with shows in Austin, New York, and soon other locales. In this podcast, we discuss everything from building audiences and retargeting, to how to improve your event through feedback.
Ticketbud Tidbits - for Event Organizers
In this episode we talk to Dawn Robinette, a PR expert that runs Tale to Tell Communications. Dawn has extensive events experience working with General Motors, sponsorships and promotions, managing more than 175 events and programs annually. Working with NASCAR, the NFL, the NCAA, the PGA, MLB, the Olympic Torch Relay and Cirque du Soleil, achieving a 150% increase in promotional press coverage for GM across all major US media markets.
HIGHLIGHTS:
In the episode Dawn shares strategic and logistical details for her current project Old West Christmas Light Fest. Dawn manages the dual roles of event manager and event promoter for this Texas holiday festival as part of a small team. Dawn is an advocate for the customer experience and how vital it is to keep this front of mind while planning, promoting and executing an event experience. She is always looking for new ways to engage customers and shares some tactics and strategies around this.
Dawn also shares advice on maximizing marketing spend, and where to get the most value for your efforts, particularly if you have limited resources. She gives some great insight around social media engagement, marketing and the use of influencers in your event marketing.
