In this episode we talk to Dawn Robinette, a PR expert that runs Tale to Tell Communications. Dawn has extensive events experience working with General Motors, sponsorships and promotions, managing more than 175 events and programs annually. Working with NASCAR, the NFL, the NCAA, the PGA, MLB, the Olympic Torch Relay and Cirque du Soleil, achieving a 150% increase in promotional press coverage for GM across all major US media markets.
HIGHLIGHTS:
In the episode Dawn shares strategic and logistical details for her current project Old West Christmas Light Fest. Dawn manages the dual roles of event manager and event promoter for this Texas holiday festival as part of a small team. Dawn is an advocate for the customer experience and how vital it is to keep this front of mind while planning, promoting and executing an event experience. She is always looking for new ways to engage customers and shares some tactics and strategies around this.
Dawn also shares advice on maximizing marketing spend, and where to get the most value for your efforts, particularly if you have limited resources. She gives some great insight around social media engagement, marketing and the use of influencers in your event marketing.
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In this episode we talk to Dawn Robinette, a PR expert that runs Tale to Tell Communications. Dawn has extensive events experience working with General Motors, sponsorships and promotions, managing more than 175 events and programs annually. Working with NASCAR, the NFL, the NCAA, the PGA, MLB, the Olympic Torch Relay and Cirque du Soleil, achieving a 150% increase in promotional press coverage for GM across all major US media markets.
HIGHLIGHTS:
In the episode Dawn shares strategic and logistical details for her current project Old West Christmas Light Fest. Dawn manages the dual roles of event manager and event promoter for this Texas holiday festival as part of a small team. Dawn is an advocate for the customer experience and how vital it is to keep this front of mind while planning, promoting and executing an event experience. She is always looking for new ways to engage customers and shares some tactics and strategies around this.
Dawn also shares advice on maximizing marketing spend, and where to get the most value for your efforts, particularly if you have limited resources. She gives some great insight around social media engagement, marketing and the use of influencers in your event marketing.
Ep 30 - Haunting Events Halloween Special with Sue Rose and Rick Williams
Ticketbud Tidbits - for Event Organizers
51 minutes 48 seconds
6 years ago
Ep 30 - Haunting Events Halloween Special with Sue Rose and Rick Williams
In this Halloween themed episode we talk to haunters Sue Rose and Rick Williams, who have run haunted trail events in California and Georgia. Their current attraction, Nightmare Forest Web of Fears, is a haunted walk through Georgia's historic countryside.
Ranked by Style Magazine as one of the "Top 10 Spots to Celebrate Halloween". Attendees rave about the experience. This is a well developed and executed event that attendees rave about.
Sue and Rick share how they were underwhelmed by other haunted events that were overpriced and lacking in creativity and production. With a love of halloween, historical stories and urban legends, they decided to create their own haunting experience.
Sue and Rick share what goes into planning this experience, from inspiration, to practical execution and logistics. Creating a theme, storyline and characters, as well as preparing the property and designing scenes. Auditioning and working with actors to bring their spooky story to life and create a memorable experience for attendees.
Key Topics:
- Creating an immersive story
- Developing characters and managing talent
- Event safety and insurance
- Being prepared and adaptable
- Common challenges
- Team communication
- Attendee communication
- Ticketing, attendee information, event data and reporting
- Event promotion: including showcasing the experience and production value, making people more comfortable with pre-purchasing tickets.
Ticketbud Tidbits - for Event Organizers
In this episode we talk to Dawn Robinette, a PR expert that runs Tale to Tell Communications. Dawn has extensive events experience working with General Motors, sponsorships and promotions, managing more than 175 events and programs annually. Working with NASCAR, the NFL, the NCAA, the PGA, MLB, the Olympic Torch Relay and Cirque du Soleil, achieving a 150% increase in promotional press coverage for GM across all major US media markets.
HIGHLIGHTS:
In the episode Dawn shares strategic and logistical details for her current project Old West Christmas Light Fest. Dawn manages the dual roles of event manager and event promoter for this Texas holiday festival as part of a small team. Dawn is an advocate for the customer experience and how vital it is to keep this front of mind while planning, promoting and executing an event experience. She is always looking for new ways to engage customers and shares some tactics and strategies around this.
Dawn also shares advice on maximizing marketing spend, and where to get the most value for your efforts, particularly if you have limited resources. She gives some great insight around social media engagement, marketing and the use of influencers in your event marketing.
