In this episode we talk to Dawn Robinette, a PR expert that runs Tale to Tell Communications. Dawn has extensive events experience working with General Motors, sponsorships and promotions, managing more than 175 events and programs annually. Working with NASCAR, the NFL, the NCAA, the PGA, MLB, the Olympic Torch Relay and Cirque du Soleil, achieving a 150% increase in promotional press coverage for GM across all major US media markets.
HIGHLIGHTS:
In the episode Dawn shares strategic and logistical details for her current project Old West Christmas Light Fest. Dawn manages the dual roles of event manager and event promoter for this Texas holiday festival as part of a small team. Dawn is an advocate for the customer experience and how vital it is to keep this front of mind while planning, promoting and executing an event experience. She is always looking for new ways to engage customers and shares some tactics and strategies around this.
Dawn also shares advice on maximizing marketing spend, and where to get the most value for your efforts, particularly if you have limited resources. She gives some great insight around social media engagement, marketing and the use of influencers in your event marketing.
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In this episode we talk to Dawn Robinette, a PR expert that runs Tale to Tell Communications. Dawn has extensive events experience working with General Motors, sponsorships and promotions, managing more than 175 events and programs annually. Working with NASCAR, the NFL, the NCAA, the PGA, MLB, the Olympic Torch Relay and Cirque du Soleil, achieving a 150% increase in promotional press coverage for GM across all major US media markets.
HIGHLIGHTS:
In the episode Dawn shares strategic and logistical details for her current project Old West Christmas Light Fest. Dawn manages the dual roles of event manager and event promoter for this Texas holiday festival as part of a small team. Dawn is an advocate for the customer experience and how vital it is to keep this front of mind while planning, promoting and executing an event experience. She is always looking for new ways to engage customers and shares some tactics and strategies around this.
Dawn also shares advice on maximizing marketing spend, and where to get the most value for your efforts, particularly if you have limited resources. She gives some great insight around social media engagement, marketing and the use of influencers in your event marketing.
Ep 25 Events and Sponsorships for a Membership Based Organization - Amber Gunst
Ticketbud Tidbits - for Event Organizers
39 minutes 4 seconds
6 years ago
Ep 25 Events and Sponsorships for a Membership Based Organization - Amber Gunst
In this podcast we talk to Amber Gunst, the CEO at the Austin Technology Council, a membership based organization geared toward leaders in the Austin Tech Community.
Key topics in this episode include:
-How the ATC utilizes events as part of their community engagement and membership strategy.
-The challenges of organizing events across a wide ranging member base.
-Identifying the right marketing channels for B2B events
-The best way to approach businesses for event sponsorships.
As a female leader in the tech space, Amber shares her personal experience of being perceived as aggressive when displaying the same behaviors as her male colleagues. Amber gives advice on how to manage this double standard and reframe the conversation.
Ticketbud Tidbits - for Event Organizers
In this episode we talk to Dawn Robinette, a PR expert that runs Tale to Tell Communications. Dawn has extensive events experience working with General Motors, sponsorships and promotions, managing more than 175 events and programs annually. Working with NASCAR, the NFL, the NCAA, the PGA, MLB, the Olympic Torch Relay and Cirque du Soleil, achieving a 150% increase in promotional press coverage for GM across all major US media markets.
HIGHLIGHTS:
In the episode Dawn shares strategic and logistical details for her current project Old West Christmas Light Fest. Dawn manages the dual roles of event manager and event promoter for this Texas holiday festival as part of a small team. Dawn is an advocate for the customer experience and how vital it is to keep this front of mind while planning, promoting and executing an event experience. She is always looking for new ways to engage customers and shares some tactics and strategies around this.
Dawn also shares advice on maximizing marketing spend, and where to get the most value for your efforts, particularly if you have limited resources. She gives some great insight around social media engagement, marketing and the use of influencers in your event marketing.
