TIABC's Voice of Tourism is a podcast that gives a voice to British Columbia's vibrant tourism industry. As a not-for-profit tourism industry association, Tourism Industry Association of BC (TIABC) advocates for the interests of British Columbia’s multi-billion dollar visitor economy. TIABC works collaboratively with its members to ensure the best working environment for a competitive tourism industry. This podcast is one way TIABC helps share its members' stories.
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TIABC's Voice of Tourism is a podcast that gives a voice to British Columbia's vibrant tourism industry. As a not-for-profit tourism industry association, Tourism Industry Association of BC (TIABC) advocates for the interests of British Columbia’s multi-billion dollar visitor economy. TIABC works collaboratively with its members to ensure the best working environment for a competitive tourism industry. This podcast is one way TIABC helps share its members' stories.
TIABC's Voice of Tourism host Walt Judas welcomes Barrett Fisher, President and CEO of Tourism Whistler, for an engaging conversation on destination management, major events, and community sustainability. Barrett shares her journey from journalism on Vancouver’s North Shore to leading one of Canada’s premier resort destinations for over three decades. She reflects on Whistler’s transformation before and after hosting the 2010 Olympic and Paralympic Winter Games, the community’s progress on housing and transportation, and the importance of balancing growth with responsible tourism. Barrett also discusses her organization’s unique funding model, efforts to extend the tourism season, and the policy priorities needed to keep Whistler competitive and vibrant year-round.
TIABC's Voice of Tourism
TIABC's Voice of Tourism is a podcast that gives a voice to British Columbia's vibrant tourism industry. As a not-for-profit tourism industry association, Tourism Industry Association of BC (TIABC) advocates for the interests of British Columbia’s multi-billion dollar visitor economy. TIABC works collaboratively with its members to ensure the best working environment for a competitive tourism industry. This podcast is one way TIABC helps share its members' stories.
