TIABC's Voice of Tourism is a podcast that gives a voice to British Columbia's vibrant tourism industry. As a not-for-profit tourism industry association, Tourism Industry Association of BC (TIABC) advocates for the interests of British Columbia’s multi-billion dollar visitor economy. TIABC works collaboratively with its members to ensure the best working environment for a competitive tourism industry. This podcast is one way TIABC helps share its members' stories.
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TIABC's Voice of Tourism is a podcast that gives a voice to British Columbia's vibrant tourism industry. As a not-for-profit tourism industry association, Tourism Industry Association of BC (TIABC) advocates for the interests of British Columbia’s multi-billion dollar visitor economy. TIABC works collaboratively with its members to ensure the best working environment for a competitive tourism industry. This podcast is one way TIABC helps share its members' stories.
TIABC's Voice of Tourism host Walt Judas welcomes Sandra Oldfield, founder of Elysian Projects and former CEO of Tinhorn Creek Winery, for a compelling conversation on entrepreneurship, wine tourism, and leadership. Sandra shares her journey from California to BC’s South Okanagan, reflecting on her role in building a destination winery and the lessons she’s carried into her work mentoring small businesses. She also discusses her contributions to tourism policy through her involvement with TOTA and TIABC, and how rural tourism operators can balance growth with personal well-being.
TIABC's Voice of Tourism
TIABC's Voice of Tourism is a podcast that gives a voice to British Columbia's vibrant tourism industry. As a not-for-profit tourism industry association, Tourism Industry Association of BC (TIABC) advocates for the interests of British Columbia’s multi-billion dollar visitor economy. TIABC works collaboratively with its members to ensure the best working environment for a competitive tourism industry. This podcast is one way TIABC helps share its members' stories.
