TIABC's Voice of Tourism is a podcast that gives a voice to British Columbia's vibrant tourism industry. As a not-for-profit tourism industry association, Tourism Industry Association of BC (TIABC) advocates for the interests of British Columbia’s multi-billion dollar visitor economy. TIABC works collaboratively with its members to ensure the best working environment for a competitive tourism industry. This podcast is one way TIABC helps share its members' stories.
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TIABC's Voice of Tourism is a podcast that gives a voice to British Columbia's vibrant tourism industry. As a not-for-profit tourism industry association, Tourism Industry Association of BC (TIABC) advocates for the interests of British Columbia’s multi-billion dollar visitor economy. TIABC works collaboratively with its members to ensure the best working environment for a competitive tourism industry. This podcast is one way TIABC helps share its members' stories.
TIABC's Voice of Tourism host Walt Judas welcomes Kathy Cooper, CEO of Kootenay Rockies Tourism Association, for an engaging discussion on the evolution of tourism in the region. Kathy shares her journey from the hospitality industry to tourism leadership, highlighting how Kootenay Rockies Tourism has navigated challenges like transportation gaps, sustainability, and shifting community values. She also discusses the importance of strategic investments and thoughtful destination development in shaping the future of tourism in British Columbia.
TIABC's Voice of Tourism
TIABC's Voice of Tourism is a podcast that gives a voice to British Columbia's vibrant tourism industry. As a not-for-profit tourism industry association, Tourism Industry Association of BC (TIABC) advocates for the interests of British Columbia’s multi-billion dollar visitor economy. TIABC works collaboratively with its members to ensure the best working environment for a competitive tourism industry. This podcast is one way TIABC helps share its members' stories.
