Today we’re getting  into the world of sustainable fashion with New York City-based designer Helena Eisenhart. They’ve been running their own brand since 2015, blending creativity with ethical practices to craft standout collections. In this episode, Helena shares their journey from college to becoming a brand owner, how they source sustainable materials, and the challenges of maintaining a small, independent fashion label. Join us as we discuss the importance of community, collaboration, and staying true to your values while navigating the ever-evolving fashion landscape.Starting the Brand: Helena began the fashion brand in 2015, right after graduating college, and transferred to Pratt Institute to gain a more conceptual and artistic background in fashion. Sustainability Practices: they sources materials from places like Fab Scrap, deadstock fabric, and vintage garments, ensuring that everything is made in order to prevent overproduction and waste. Collaboration & Experimentation: Collaborating with artists and experimenting with different techniques and materials lead to unique fashion collections that stand out in the market.  Technical Expertise: Helena’s skills in pattern making and draping are essential in creating custom orders for diverse body types. Freelancing for Flexibility: Freelancing provided they with valuable experience and flexibility before fully committing to they brand, allowing they to grow at they own pace. Challenges of Running a Small Brand: Helena emphasizes the importance of financial literacy and the constant need for funding to sustain they business while ensuring ethical practices like fair wages. Community Building: Building a community through social media and in person interactions is crucial for brand growth, with a focus on meaningful connections and collaborations. Creative Reflection: Taking time to reflect and journal is a key part of they creative process, helping they develop strong concepts and ideas for future collections. Expanding the Studio: Growing they studio and working with a regular team enhances creativity and productivity, with plans to incorporate live music and more events to foster a collaborative atmosptheye. Runway Shows for Exposure: Organizing runway shows provides exposure and opportunities for growth, as seen in they upcoming Spring/Summer collection, which will feature new aesthetics and different fabrics. Sustainable Textile Access: Helena highlights the need for better and more affordable sustainable textiles for smaller brands to continue thriving in the industry. Find out more about Helena@helenaeisenhart https://www.helenaeisenhart.com/ About Us!Through the Back Door is a brought to you by @blossom.nitea fashion industry party in NYC for networking and collaboration.Follow the podcast @throughthebackdoorpodcastFollow the host Claire Vastola @alienwestwoodemail: clairevastola@alienwestwood.comwww.alienwestwood.com