If you’re into fashion on social media, there’s no doubt you’ve come across @notsoquietluxury either it is the content, accent or the topics. I always find myself coming back for Nikesh’s pov becuase he isnt always pointing out the obvious—the kind of stuff you don’t see from a lot of other fashion commentators. I stumbled across NotSoQuietLuxury a few fashion weeks ago, and ever since, I’ve been following his content and knew I had to have him on the podcast.

I’m always curious how people get into the things they love in fashion—how they learn and come to really know it. To my surprise, this isn’t even Nik’s main job. He’s actually a pharmacist in real life, which I think adds to the sincerity of his fashion commentary and criticism—because he isn’t “owned” by any brands.

We talk about fashion’s intersection with social media, influencers, and how his content has gotten him into some of the hardest-to-access spaces. But it’s not always greener on the other side. I feel like having a point of view like Nik’s in the fashion world is honestly rare and lucky.

He’s been called overly critical—but in a world where it feels like everyone is a yes-man for a brand deal, we need more people like Nik. People who can speak thoughtfully and clearly about what’s really going on in fashion—who actually provoke conversation. Because isn’t that why we came to social media in the first place?

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Follow Nikesh: @notsoquietluxury
Listen to Through the Back Door on Spotify and other streaming platforms
Follow the host, Claire Vastola: @girlintofashion
For fashion networking: @workinginfashion
Read more on Substack: workinginfashion.substack.com

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