Episode Summary:In this episode, Claire sits down with Molly Rooyakkers, the creator behind Style Analytics, a data-driven fashion account gaining traction on social media. For Molly, fashion has always been a source of confidence, and her passion for both style and analysis inspired her to start Style Analytics as a side project. Influenced by visionary designers like Alexander McQueen, Molly brings a creative yet analytical perspective to the fashion landscape—using data to understand consumer behavior and forecast trends. She shares how social media shapes the way trends evolve, why sustainability remains central to her content, and how she hopes to foster deeper conversations about fashion’s cultural relevance. Looking ahead, Molly envisions building a fashion-focused research agency that can shape the industry’s future through insight and innovation.
Follow Molly Rooyakkers / Style Analytics: Instagram: @style.analytics Substack: styleanalytics.substack.com
Find the host Claire Vastola and the podcast online:Listen to Through the Back Door on Spotify and other streaming platforms.Follow me on Instagram: @girlintofashionFor fashion networking, follow @workinginfashionRead more on Substack: https://workinginfashion.substack.com/
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