Go to https://4dayprofitrace.com/ to get my FREE 4-DAY DIAGNOSTIC COURSE and be ahead of 90% of small business owners in the world!

In episode 07, I'll be delving into the fascinating psychology behind purchasing services versus products within the realm of dog businesses.

Given my extensive experience as a 7-figure entrepreneur in this niche, I'm eager to share insights that could revolutionize your approach to running a successful dog business.

It all started when someone in a Facebook group asked for a recommendation on a CRM (customer relationship management).

When my friend suggested they consider my CRM solution, it sparked a realization of the contrast in how services versus products are perceived and acquired.When it comes to products, consumers often seek simplicity - they compare prices, evaluate features, and then make a purchase.

But with services, it's about more than just transactional interactions; it's about fostering relationships, understanding unique needs, and delivering tailored solutions.

Rather than simply providing a link to my CRM, I engaged a conversation, seeking to understand the person's requirements. However, what transpired was eye-opening. Instead of embracing this personalized approach, group members fixated on obtaining a quick link, treating the service-based purchase like a commodity off the shelf.

Consider this, When was the last time you hired a service provider solely based on a listed price? Likely never. Service-based transactions need trust, rapport, and a good understanding of the client's needs - qualities that cannot be encapsulated in a price tag.

Similarly, in the dog industry, services such as grooming and training demand personalized attention tailored to each dog's requirements. Only displaying prices on a website fails to capture the essence of these tailored services and undermines the value of genuine connections.

Embrace the transformative power of relationship-building in your dog business endeavors. By engaging in meaningful conversations, understanding clients' needs, and delivering exceptional service, you enhance the customer experience and position yourself as a trusted authority in your field.

While the idea of interacting with clients may seem intimidating, it's the foundation of building a thriving and sustainable dog business. It's not about undercutting prices but delivering unparalleled value and forging lasting connections with your clients.

Listen to this episode to discover how reimagining your approach to selling services can unlock untapped potential in your dog business. Embrace the power of genuine connections and watch as your business blooms in the ever-evolving landscape of the dog industry.

Remember Go to https://4dayprofitrace.com/ to get my FREE 4-DAY DIAGNOSTIC COURSE and be ahead of 90% of small business owners in the world!