What if disappearing for six months to reinvent yourself is the worst advice you could follow?
On this electrifying episode of Thrive LouD with Lou Diamond, we dive into personal branding and reinvention with powerhouse strategist and CEO of Built to Impact, Maya Elious. Recorded in her vibrant Atlanta studio, Maya reveals how she accidentally stumbled into branding by creating custom MySpace pages in college—and how that fun side hustle became the foundation for a thriving business helping entrepreneurs pivot, realign, and build brands with deeper meaning.
Key Highlights:
- Reinvention in Real Time: Maya shatters the myth that you have to “disappear and come back better.” She explains why taking your audience on your journey—not isolating yourself—is the most authentic way to grow and evolve your brand.
- Messaging is Queen: Hear how Maya’s superpower (her clients dub it "MayaGPT") lies in extracting and refining the true message at the heart of a business, making it resonate authentically and powerfully.
- AI vs. Authenticity: Lou and Maya discuss leveraging AI tools while maintaining the genuine voice and mission that make a brand unique—plus the three foundational questions every entrepreneur must answer: who are you, who do you serve, and how do you serve them?
- Platform Paralysis Solved: With social media changing daily, Maya shares her approach to testing different platforms, learning where your ideal audience lives, and focusing on meaningful engagement instead of chasing every algorithmic trend.
- Consistency Over Cookie Cutter: Learn why entrepreneurship is a dance of testing, pivoting, and consistent effort, not a formula you can set and forget.
Timestamped Overview
00:00 "Thrive Loud with Lou Diamond"
03:41 Reinvent Without Isolation
08:17 Aligning AI with Personal Voice
10:15 Focus on Content's Purpose
14:34 Rotating Focus Across Platforms
17:34 Adapting Videos for Short Attention
21:43 "Creature of Habit"
23:31 "Maya Elias: Thrive Loud Feature"
