Episode 36 | How To Create a "Hype" | with Best-selling author, Michael Schein

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THRIVE! Learning From The Best

Dr. Soliman

39 episodes

1 week ago

Do you want to rise after a health, wealth, or relationship setback? Do you want to take your career and life to the next level? SUBSCRIBE TO THIS PODCAST! My name is Dr. Soliman. I am a physician, an MBA, and a Ph.D. Every other week, I interview global thinkers, careers experts in personal development & social media, and entrepreneurship. My audience is early and mid-career entrepreneurs and professionals. What is there for you? tools, tips, and tricks to manage up, find a job that fits your passion and boost your career. Do not forget to follow!

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Episode 36 | How To Create a "Hype" | with Best-selling author, Michael Schein

THRIVE! Learning From The Best

34 minutes 37 seconds

3 years ago

Episode 36 | How To Create a "Hype" | with Best-selling author, Michael Schein

Is creating a hype always a bad thing? Not always. Today, I am joined by the author of the Hype Handbook, Michael Schein. Michael is a writer, speaker, business owner, and hype artist. His book "The Hype Handbook" is on Amazon list of best sellers of new releases in 2021. Michael is the founder and president of MicroFame Media. His clients have included #eBay, #Magento, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences.

Timeline

00:00 Intro

01:16 Definition of "Hype"

04:13 "Make war not love", why this strategy?

07:15 How to win over people with wrong information and loud voices?

12:10 The best of the 12 rules

17:49 People's humanistic social approach: real or a way for attracting followers

24:33 From striving to thriving

31:57 Final thoughts -

Liked our chat? Please follow Michael on his social media

🌍 Website - https://michaelfschein.com/

🔗 LinkedIn - https://www.linkedin.com/in/michaelfrancisschein

🐤 Twitter - https://twitter.com/MichaelSchein1 And you can buy his book from the link below (4.9/5 stars on Amazon) https://www.amazon.com/Hype-Handbook-Indispensable-Propagandists-Self-Promoters/dp/126047013X/ref=sr_1_2?dchild=1&qid=1634402686&refinements=p_27%3AMichael+Schein&s=books&sr=1-2-------------------------------------------------------------------------------------------------------------------------------------------------

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#Howto #Hype #Marketing