George Natsvlishvili is Organic Growth at Airapps and a consultant at different companies such as Gamehive, Glovo, Lingokids with several teams leading: UA, Monetization, ASO, SEO, incrementality projects, and AdTeach Team. His team has already saved the companies more than 5 mln euros, with more than 3 mln euros savings coming from organic growth projects. Meanwhile, within the last several years he did a few side growth projects with many games and apps, such as Zalando, Freeletics, Bending Spoon, Schibsted, Dogo, Popcore, Top War, etc with solid results from implementations. With more than 16 years of working experience in different multinational organizations such as the UN, Coca-Cola, Microsoft, Zalando, Glovo, Schibsted, Lingokids, Nielsen, and GFK, he has successfully conceptualised, developed, and led marketing, product, and sales initiatives. He's passionate about Growth and believes that it is the present and future of mobile growth.
KEY TAKEAWAYS
The future of growth is organic. The key tactics that help in this new era include ASO, SEO & UA strategies but each country needs its own approach so as not all options work everywhere - monetization and AdTech also come into play depending on what's best suited for your market size/needs.
BEST MOMENTS
“All mobile apps are depending on the amount of smartphones that we have and amount which kind of devices we have, mainly, of course, iOS or Android devices across the world. And it's like, in recent years, more and more people are using not only just mobile devices but smartphones. And the role of mobile industry and mobile apps and games are super like increasing.”
“The main challenges was to organize them to align with all of them what I'm doing and to sell app optimization is a project to all of them so to get that Okay, guys, if we implemented this benefit, not only for marketing department for itself, but for you as well. Yeah, we all gonna get a benefit from it.”
“For different countries, the willingness to pay for the same service is different. So if you want to move forward with monetization strategy, you have to start with a wall so you shouldn't go to deep dive was going on but start with tiny stuff like the first stuff I will I'm recommending is to do like a starting with the pricing segmentation for regions.”
“I try to set up a proper expectation with them and try to set up how long it will take the project to get success and to get the outcome of it before launching the project. Yeah, it's very important.”
“Check the activities, campaigns, new launches with your product team and user acquisition team, be the first in implementation stage in the new stuff like custom product page.”
ABOUT THE HOST
Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.
CONTACT METHOD
Linkedin: https://www.linkedin.com/in/leventyildizgoren/
Twitter: https://twitter.com/yildizgoren
IG: https://www.instagram.com/levent.yildizgoren/
ABOUT THE GUEST
George Natsvlishvili is Organic Growth at Airapps and a consultant at different companies such as Gamehive, Glovo, Lingokids with several teams leading: UA, Monetization, ASO, SEO, incrementality projects, and AdTeach Team.
CONTACT METHOD
https://www.3minutesbullshitwithgeorge.com/
3 MINUTES BULLSHIT WITH GEORGE
https://www.linkedin.com/in/georgynatsvlishvili/
VALUABLE RESOURCES
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