This episode explores the topic of forecasting demand and predicting future trends in fashion buying. Discover how fashion buyers and merchandisers blend art and science, intuition and data, to ensure the right products are available at the right time. We'll delve into market research, sales data analysis, trend spotting, and the role of fashion forecasting agencies. Learn how collaboration with designers and suppliers, monitoring competitors, and leveraging technology play a crucial role in making informed decisions. We'll also discuss the importance of considering external factors and balancing intuition with data. Tune in to gain valuable insights and practical examples that illustrate the thought processes and actions of successful fashion buyers and merchandisers.

Key Takeaways:

Understanding your target market and consumer behavior.

Analyzing past sales data to identify patterns and trends.

The importance of trend spotting and attending fashion industry events.

Utilizing fashion forecasting agencies for insights into future trends.

Leveraging technology and data analytics for informed decision-making.

Considering external factors and balancing intuition with data.

Listen now and enhance your skills in forecasting demand and predicting future trends in fashion buying!

If you would like to learn more about how to develop products from Concept to Customer check out the link below