In this episode of Thrive in Fashion, I dive into the most common mistakes fashion buyers make—and how to avoid them. From overbuying and misjudging trends to indecision and poor negotiation, these pitfalls can have a huge impact on your bottom line.

I share real-world stories from my experience, including how hesitation and lack of confidence can derail a buying season, why ignoring customer feedback is a costly mistake, and how balancing gut instinct with data leads to smarter buying decisions.

Key takeaways:

✔️ Trust your data—don’t rely solely on gut feeling

✔️ Stick to your critical path—indecision costs time and money

✔️ Keep the customer front and center—feedback is everything

✔️ Negotiate smartly—profitability depends on it

If you're in fashion buying, this episode is packed with insights to help you avoid costly mistakes and make better decisions.

If you would like to develop your fashion buying knowledge from Concept to Customer  check out the online course in buying and merchandising