If you are a leader in architectural and design sales who wants to be an innovator in the future of the interior design industry then the Thrive In Design Podcast is for you! Join your host, Nicole Lashae Ben, a Design Strategist and Innovation Enthusiast, as she shares her expertise, as well as interview experts who will provide insight on dominating the market through shifting demands and creating digital experiences that keep designers engaged with your brand. Each week, she’ll share inspirational content that will guide you to exceed revenue goals for your interior product company while also creating a lasting impact on the built environment.
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If you are a leader in architectural and design sales who wants to be an innovator in the future of the interior design industry then the Thrive In Design Podcast is for you! Join your host, Nicole Lashae Ben, a Design Strategist and Innovation Enthusiast, as she shares her expertise, as well as interview experts who will provide insight on dominating the market through shifting demands and creating digital experiences that keep designers engaged with your brand. Each week, she’ll share inspirational content that will guide you to exceed revenue goals for your interior product company while also creating a lasting impact on the built environment.
S8, E7: The Designer’s Growth Plan: Brand and Interior Product Launch Strategy with Ericka Saurit
Thrive In Design
56 minutes 38 seconds
1 month ago
S8, E7: The Designer’s Growth Plan: Brand and Interior Product Launch Strategy with Ericka Saurit
In today’s episode, we’re joined by Ericka Saurit, who shares insights on what interior designers truly need today—from brand strategy and product launches to story-driven marketing that fuels growth. We don’t just talk about branding—we dive deep into the different ways to launch a product collection, how to stand out in a saturated market, and what marketing trends designers need to be paying attention to right now, including podcasting.
Thrive In Design
If you are a leader in architectural and design sales who wants to be an innovator in the future of the interior design industry then the Thrive In Design Podcast is for you! Join your host, Nicole Lashae Ben, a Design Strategist and Innovation Enthusiast, as she shares her expertise, as well as interview experts who will provide insight on dominating the market through shifting demands and creating digital experiences that keep designers engaged with your brand. Each week, she’ll share inspirational content that will guide you to exceed revenue goals for your interior product company while also creating a lasting impact on the built environment.
