When it comes to marketing, there are four things that you need to focus on, four levels if you will. The four levels of marketing are: * Strategy * Tactics * Initiatives * Action steps When you hop on a webinar, when you ask your mastermind group for help, even when you start searching the web for answers and tools to grow your business, the number one source of overwhelm is when you’ve heard a whole bunch of strategies, a whole bunch of tactics, a whole bunch of initiatives, a whole bunch of actions steps -- and you don’t know the difference. There are three reasons why this short-circuits your brain: 1. You can’t do them all 2. You can’t prioritize or figure out how to start to think about them 3. You can’t distinguish why or how it might work for your particular business If you would like to enquire about setting up a session, then simply email me at socialmediabosslady@gmail.com. I will be in touch with the pre-session questions to ensure that we make best use of the time as well as organise a suitable time for the sessions. Alternatively, just complete the short form via the link below with a couple of lines about what you’d like your profile to achieve for you and I will get straight back to you. http://bit.ly/LinkedIn-Audit