In this episode of THRIVE, Gene Marks sits down with Jason Rose, Senior Vice President of Digital Sales and Marketing at Paychex, to unpack what really drives marketing success. From his unlikely start as a CPA to leading marketing at publicly traded companies, Jason shares insights on building brands that turn customers into evangelists. Discover why “ruthless consistency” beats flashy campaigns, how AI-powered search is improving lead quality, and the one question Jason asks to measure marketing success (hint: it’s not about metrics). Whether you’re a solo entrepreneur crafting your first Google ad or a seasoned business owner building a marketing department, Jason delivers practical advice you can implement immediately. Year-end is just around corner! Get your payroll in order with this checklist: https://bit.ly/4nzDFb5 Have a question for upcoming episodes or a topic you want covered? Let us know: https://payx.me/thrivetopics Topics include:00:00 – Episode preview and introduction01:57 – Jason’s career journey from CPA to marketer05:00 – Marketing strategy and data complexity07:33 – Companies doing marketing right 10:27 – Beyond leads: Building your brand13:33 – Why everyone is in marketing15:37 – Scaling your marketing: Messaging and content strategy19:15 – SEO in the AI era24:17 – Paid advertising for small businesses27:35 - Hiring marketing talent29:55 - Evaluating marketing performance32:36 - The future of marketing with AI35:42 - Marketing as a service organization37:17 - Jason’s dream business38:03 - Wrap up and thank you DISCLAIMER:The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.