Thrills and Chills: Establishing Product Marketing
JD Prater, Sharebird
32 episodes
4 months ago
“The company story is the company strategy.”
— Ben Horowitz, Partner and Co-founder, Andreessen Horowitz
For many startups, marketing isn’t important—until it is. This hasn’t always been the case. For the past decade, everyone was obsessed with finding a “growth hacker.” But now, product marketers are in high demand as companies realize their value. Startups are now asking: when should I hire a product marketer? Should my first marketing hire be a product marketer?
Lots of people want to be the first product marketer, but only a few make the leap. They’re the builders. The fixers. The risk-takers. They embrace the chaos. They’re comfortable being uncomfortable.
This is a journey into their world. It’s about sharing the thrills and chills of being the first product marketer at a startup. Along the way we’ll meet some amazing people. You’ll hear engaging stories about imperfect product launches. The challenges and nuances of everyday work. The skills needed to succeed. And of course, fresh perspectives on what it really takes to be a company’s first product marketer.
The only way to be on this journey is to begin. Let’s go.
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“The company story is the company strategy.”
— Ben Horowitz, Partner and Co-founder, Andreessen Horowitz
For many startups, marketing isn’t important—until it is. This hasn’t always been the case. For the past decade, everyone was obsessed with finding a “growth hacker.” But now, product marketers are in high demand as companies realize their value. Startups are now asking: when should I hire a product marketer? Should my first marketing hire be a product marketer?
Lots of people want to be the first product marketer, but only a few make the leap. They’re the builders. The fixers. The risk-takers. They embrace the chaos. They’re comfortable being uncomfortable.
This is a journey into their world. It’s about sharing the thrills and chills of being the first product marketer at a startup. Along the way we’ll meet some amazing people. You’ll hear engaging stories about imperfect product launches. The challenges and nuances of everyday work. The skills needed to succeed. And of course, fresh perspectives on what it really takes to be a company’s first product marketer.
The only way to be on this journey is to begin. Let’s go.
Afresh's Director of Marketing, Michelle Arguelles
Thrills and Chills: Establishing Product Marketing
28 minutes
4 years ago
Afresh's Director of Marketing, Michelle Arguelles
In the throes of COVID and understocked grocery shelves, Michelle got curious about the food supply chain. The more she learned, the more she realized how the industry was severely underserved by tech. Her search for a solution led her to Afresh where she is now Director of Marketing after getting promoted within her first year at the company. In this episode, she’s sharing the details of her journey and how she’s handled establishing their marketing function while getting the hang of a new industry.
Thrills and Chills: Establishing Product Marketing
“The company story is the company strategy.”
— Ben Horowitz, Partner and Co-founder, Andreessen Horowitz
For many startups, marketing isn’t important—until it is. This hasn’t always been the case. For the past decade, everyone was obsessed with finding a “growth hacker.” But now, product marketers are in high demand as companies realize their value. Startups are now asking: when should I hire a product marketer? Should my first marketing hire be a product marketer?
Lots of people want to be the first product marketer, but only a few make the leap. They’re the builders. The fixers. The risk-takers. They embrace the chaos. They’re comfortable being uncomfortable.
This is a journey into their world. It’s about sharing the thrills and chills of being the first product marketer at a startup. Along the way we’ll meet some amazing people. You’ll hear engaging stories about imperfect product launches. The challenges and nuances of everyday work. The skills needed to succeed. And of course, fresh perspectives on what it really takes to be a company’s first product marketer.
The only way to be on this journey is to begin. Let’s go.
