Evan Shapiro is a media cartographer: through extensive data visualizations and research, he maps out who really holds power in the global tech and media industry. Using this data, he has also been making highly accurate predictions for years about how the media landscape will change. We’re speaking to him live at the International Broadcasting Conference in Amsterdam, where he’s addressing the ‘old media’ with a clear message: things need to change quickly in order to survive.

Evan Shapiro is media cartograaf: hij brengt met uitgebreide datavisualisaties en onderzoek in beeld wie er precies de macht hebben in de wereldwijde tech- en mediaindustrie. Hij doet daarom op basis van die data ook al jaren heel accurate voorspellingen over hoe de mediawereld zal veranderen. We spreken hem live op de International Broadcasting Conference in Amsterdam, waar hij de 'oude media' toespreekt over hoe het écht snel anders moet om te overleven. 

De Three Takeaways van Evan: 

1. We need to reclaim the original definition of broadcasting.

2. We have to do away with the CFO-led culture in our industry.

3. Mainstream media and the creator economy are no longer separate, they are melded into one new thing: the affinity economy.