Zero Trust is everywhere – but what does this actually mean? Is it a cybersecurity strategy, a set of tactics, a product you can buy, or just clever marketing?

In this kickoff episode of this Zero Trust series, Lieuwe Jan Koning and Rob Maas explore what Zero Trust actually is, how to think about it strategically, and why it’s not just about identity or buying new tools.

They discuss:

✅ Why Zero Trust isn’t a product, and what it actually is

🗺️ The five steps and four core principles of Zero Trust

🚧 Why business alignment – and not anything technical – is the hardest part of Zero Trust implementation

They debunk the most common myths, from “Zero Trust is identity” to “just buy a firewall,” and explain what it takes to embed Zero Trust into business operations. A must-watch, whether you’re just curious, are just starting your Zero Trust journey or are already well underway.