You've likely heard the expression. Digital marketing. Is a level playing field. But have you ever wondered where that saying came from? Or, and far more importantly, Is it correct?

The thoughtunpacked podcast is an exploration into the world of modern marketing. My goal is to bring some clarity and context into an industry that impacts our everyday lives. 

In this, the inaugural episode of thoughtunpacked, I dig into one of the most common phrases you'll hear in marketing today: That we are playing on a level playing field with the evolution of Digital Marketing. That brands, big and small, all share the same opportunity. I mean, there is only 1 Facebook.

However, this statement is far from accurate, and I explore the origins and how we are NOT on the same level.