The real estate industry is massive and is enjoying one of the best years ever. Houses selling for way over asking has become the norm, and realtors, they’re cashing in. But what I’ve found interesting throughout this tremendous land grab is that the marketing of homes has diminished if not fully evaporated, which is a problem.

Geography. Where you live, where you work, where you play. Your life is dictated by the space that you inhabit. Yet, with the rise of digital marketing, we often neglect geography as nothing more than a targeting mechanism for ads.

That is a false prophet. Geography’s impact is far more significant than the miles we travel daily, and season two of ThoughtUnpacked is a deep dive into why modern marketers should pay attention to the places their audiences reside.