At the core of marketing is a single concept that E. Jerome McCarthy, a marketing professor at Michigan State University, developed in the 1960s. In short: The Four Ps. The four Ps represent Product, Price, Place, and Promotion. Essentially all activity under the massive umbrella known as marketing fits nicely into one of these four buckets. Over the years, and especially in the early 2000s, people began adding to the four Ps, things like “People” or “Purpose” started to add to the mix. Still, for the vast majority of activity you or I will conduct as a marketer, the four Ps work just fine.

While there may be some disagreement, and trust me, I used to think that the four Ps were limited, I now see this model as the most powerful model that we as marketers have, but unfortunately forget.

The thoughtunpacked podcast is an exploration into the world of modern marketing. My goal: bring some clarity and context into an industry that impacts our everyday lives.