The year 2020 will go down as many things. One will be the great accelerator. With the global lockdown, people considered their options for household items. Collectively they turned online because there was nowhere else to go.

Now, months later, people have become comfortable shopping on their phones and laptops for items they would have never considered buying online in 2019. They trust (for the most part) the platforms and believe (again for the most part) that their shopping experience will be successful - aka, what they have just purchased will arrive at their door. Further, smart eCommerce sites are doing what Amazon has done for years - product alignment and personalization. 

However, eCommerce is a quest for efficiency. And through this efficiency, this elegance and minimalism, we've lost the magic. We've lost those moments of serendipity or, dare I even say, euphoria. 

Welcome to the thoughtunpacked podcast, an exploration into the world of modern marketing. My goal: to bring some clarity and context into an industry that impacts our everyday lives.