Geography as a targeting tool for marketing.

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thoughtunpacked

Josh Muirhead

13 episodes

2 days ago

thoughtunpacked is an exploration of concepts or ideas that impact marketing. Each episode will have its own style and flavour. Because of the inherent need for this podcast to be flexible, all I can tell you is that I'll continue to focus on marketing and how human behaviour is writing and then re-writing all the rules. Finally, I believe that Common Sense is a False Prophet and that any idea - even ones that are 'common sense' are worth exploring.

Marketing

Business

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All content for thoughtunpacked is the property of Josh Muirhead and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Geography as a targeting tool for marketing.

thoughtunpacked

9 minutes 34 seconds

4 years ago

Geography as a targeting tool for marketing.

Today’s topic, Geography as a targeting tool, addresses the issue of Geography head-on. As the level of Ad specificity has never been greater, we are eroding the value of understanding our target market.

Geography. Where you live, where you work, where you play. Your life is dictated by the space that you inhabit. Yet, with the rise of digital marketing, we often neglect geography as nothing more than a targeting mechanism for ads.

That is a false prophet. Geography’s impact is far more significant than the miles we travel daily, and season two of ThoughtUnpacked is a deep dive into why modern marketers should pay attention to the places their audiences reside.