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Thoughts on Thought Leadership with Atiba
Atiba de Souza
358 episodes
7 months ago
Welcome friend! On this channel you will learn why becoming a thought leader for your business is the wisest long-term marketing and sales decision you can make. You will hear from other thought leaders in their space and gain practical tips and tricks of how you can position yourself and your brand in the online space to be most effective. You will also learn how to identify and master the most critical moments in your customer's journey to your brand (the time before you ever know they are considering you). Strap in and let's go!
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Marketing
Education,
Business,
Entrepreneurship,
Self-Improvement
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All content for Thoughts on Thought Leadership with Atiba is the property of Atiba de Souza and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome friend! On this channel you will learn why becoming a thought leader for your business is the wisest long-term marketing and sales decision you can make. You will hear from other thought leaders in their space and gain practical tips and tricks of how you can position yourself and your brand in the online space to be most effective. You will also learn how to identify and master the most critical moments in your customer's journey to your brand (the time before you ever know they are considering you). Strap in and let's go!
Show more...
Marketing
Education,
Business,
Entrepreneurship,
Self-Improvement
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SOPs SOPs SOPs...over 90% of business failure is due to poor systems not poor people
Thoughts on Thought Leadership with Atiba
43 seconds
2 years ago
SOPs SOPs SOPs...over 90% of business failure is due to poor systems not poor people
SOPs SOPs SOPs...over 90% of business failure is due to poor systems not poor people. 😕Yall...I cant shout this ANY LOUDER....if you don’t have great SOPs for you business you are always going to be moments from disaster.Geez Atiba...that’s harsh.Actually, its not really.Let’s look at your current reality...❌ Things work most of the time❌ When a key person is missing everything in their area stops❌ When things don’t work, you don’t know why or have to spend a ton of time investigating (knowing who to blame does not mean you know why it did not work)❌ Sometimes your team says "I’m Done" and you wonder how did they miss the mark so badly. They are happy and you are frustrated❌ It takes forever to start a new person...in fact you probably have kept an old/bad person because its easier to deal with their mess than train someone newLife is TOTALLY different with SOPs✅ Everyone knows what the desired outcome/output is and has clarity✅ When things go wrong....you can easily point to the step in the SOP that was missed or needs to be fixed✅ Management becomes about fixing the system (SOP) vs blaming a human✅ When your processes change...its easy for everyone to adjust✅ Training is a "breeze". You can give new staff your SOPs on their tasks and expect great outputI’ll even take this further...in the hiring process of creatives, we will often give them one of our SOPs and a project and see if they can follow the SOP and complete the project.My friend, Megan uses SOPs to and does it in a unique wayWhat’s been your experience with SOPs!Follow Megan: @oscpodcasting#BuildYourTeam #teambuilding #teamsuccess #businessgrowth #businessowner#shorts
Thoughts on Thought Leadership with Atiba
Welcome friend! On this channel you will learn why becoming a thought leader for your business is the wisest long-term marketing and sales decision you can make. You will hear from other thought leaders in their space and gain practical tips and tricks of how you can position yourself and your brand in the online space to be most effective. You will also learn how to identify and master the most critical moments in your customer's journey to your brand (the time before you ever know they are considering you). Strap in and let's go!