How did a decision by a youth football organization lead to claims they were weakening American society and emasculating American males? We’ll find out on this episode as we talk with Dr. David Cassilo, Assistant Professor of Communication, about his research on media framing. We’ll also discover whether the media shows support for athletes or organizations making choices to protect health or whether they frame it as another case of creating a “sissy generation,” as one social media user claimed. Then we’ll examine how the media coverage of mental health problems in athletes can promote or discourage certain types of activism, and we’ll look at the media portrayal of LeBron James’ activism and its implications for athletes who want to promote change.