Deep thoughts, critique, and solutions for higher education digital marketers. Joel Goodman and Jon-Stephen Stansel host this program that questions the status quo of digital marketing in higher ed and makes recommendations for progressing and improving every institution's efforts.
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Deep thoughts, critique, and solutions for higher education digital marketers. Joel Goodman and Jon-Stephen Stansel host this program that questions the status quo of digital marketing in higher ed and makes recommendations for progressing and improving every institution's efforts.
Episode 52: TikTok’s Role in Higher Ed with Adrienne Sheares
Thought Feeder
44 minutes 27 seconds
2 years ago
Episode 52: TikTok’s Role in Higher Ed with Adrienne Sheares
Award-winning, Social Media Marketer, Adrienne Sheares, joins the show to chat about TikTok’s role in Higher Ed. Questions asked include, how can TikTok enhance the student experience? What happens if it gets banned on all college campuses? Do students use it to research potential schools? And lastly, what were some of the biggest takeaways from her viral Gen-Z focus group?
Follow Adrienne on Twitter: https://twitter.com/AdriSheares
Check out her site: https://www.adriennesheares.com/
Rival IQ she mentioned: https://www.rivaliq.com/blog/higher-ed-social-media-engagement-report/
Adrienne’s Focus Group: https://www.linkedin.com/posts/adrienne-sheares-m-a-030a2219_genz-tiktok-search-activity-6963523699035488256-FFo9/
Thought Feeder
Deep thoughts, critique, and solutions for higher education digital marketers. Joel Goodman and Jon-Stephen Stansel host this program that questions the status quo of digital marketing in higher ed and makes recommendations for progressing and improving every institution's efforts.
