How to Build your D2C Empire in India. Join us for an insightful and inspiring chat with Sharad Lunia, the visionary founder of Xpert. 🚀 🚀 Dive into the heart of the Indian economy with Sharad Lunia, the trailblazer behind Xpert, on our latest Indian podcast. Sharad’s journey is a testament to the Indian entrepreneurial spirit that’s reshaping the Indian ecommerce landscape. 🎙️ This episode is a deep dive into how Sharad propelled startup India to new heights, transforming D2C brands in India into household names. His innovative approach to leveraging purchase history has not only put Xpert on the map but also positioned it as a beacon for digital India and the Indian elite looking to tap into the D2C market in India. 🔥 With Xpert, Sharad has championed the rise of D2C brands in India. His strategies have ignited a D2C revolution in India, offering insights that even Shark Tank India contenders can learn from. Whether you’re a budding entrepreneur or a seasoned player in the India tech scene, this episode will reveal how D2C startups in India are carving out their own Indian dream. 💡 Tune in as we explore the D2C brand India phenomenon and how you can harness Sharad’s Xpertise to create direct conversations with prospects. With over 500+ D2C brands already onboard, Sharad’s narrative is not just about building a business; it’s about pursuing the Indian pursuit of innovation and success. Remember to like, share, and subscribe! 🎉🔔 Let’s learn, grow, and thrive together. 🌟 Website: https://www.xpert.chat/ Connect with Sharad: LinkedIn: Sharad Lunia on https://linkedin.com/in/sharadlunia/ 🎧 Listen on your favorite podcast platform or watch the video version right here on YouTube! 📺👇 Disclaimer: This podcast is not financial advice. Always consult a professional before making any business decisions. 👍 If you enjoyed this episode, drop a comment below and let us know your key takeaways! 🙌 #Entrepreneurship #Marketing #SuccessStories #Xpertise #businessgrowth "We strongly believe people don't fall in love with corporations, they fall in love with personalities!" Do you agree, whats on your mind? We would love to help your business connect with your community, get on our podcast, send us an email! Email: info@thethoughtbistro.com Get in the comments below or head to: Twitter: https://twitter.com/ThoughtBistro Instagram: https://www.instagram.com/thoughtbistro/ Meet the Hosts Akhil Gupta : akhil@thethoughtbistro.com Vishrut Poddar : vishrut@thethoughtbistro.com 00:00 - Why you need to watch? 01:02 - Problem 02:50 - Privacy vs Personalisation? 07:40 - Netflix vs Instagram vs Google 08:30 - Power of the Network 09:21 - Who is Sharad? 09:40 - ReleaseMyAd - India’s Largest Newspaper Ad Platform 11:30 - How do you make yourself redundant? 12:30 - How newspaper ads work? 15:45 - Fragmentation of the newspaper ad demand & supply 17:10 - MakeMyTrip for newspaper ads 19:30 - Profile of Newspaper Consumer 21:48 - Types of Newspaper Ads 23:30 - What happened next? 25:40 - How did Google & Facebook win the online ads battle? 27:30 - Measurability of newspaper ads vs digital ads 30:00 - Conflict 33:00 - Are Google & Facebook performing at their best? 35:00 - Target market for D2C Brands in India 37:00 - Audience online vs Audience capable of buying online 41:00 - How to narrow down ad targeting? 43:40 - How Xpert is trying to be the Truecaller for ads 46:00 - Product, Messaging and Targeting 47:45 - Branding built by repetition 48:20 - Decouple ad targeting with media ownership 50:00 - Optimising Google & Facebook Ads using Xpert 51:30 - Different uses of data 52:30 - Online ads for offline sales 54:10 - How can Xpert help a regular D2C business? 58:40 - Reporting for Return on Ad Spend 1:01:30 - What type of business does Xpert target? 1:04:40 - Moonshot 1:05:50 - How Xpert came about? 1:08:15 - Backup Plans. 1:09:00 - Future of tracking 1:11:00 - Next step for India 1:12:30 - Last Question