🤠This Week in the West🎙️ Episode 39: Lane Frost, Bull Riding Legend 📢 Episode Summary:This episode of This Week in The West honors bull riding legend Lane Frost on the anniversary of his tragic death in 1989. We tell the story of Frost’s early life, raised in a rodeo family and already winning events as a child. With a magnetic personality and unstoppable talent, Lane quickly rose through the rodeo ranks, winning a world title in 1987 and capturing fans' hearts across the country. A defining chapter in Lane’s career came in 1988 with the Challenge of the Champions—an epic showdown between man and beast, as Lane faced the unbeatable bull, Red Rock. In seven matchups, Lane succeeded in doing what no cowboy had ever done: ride Red Rock for a full eight seconds. Their battle captivated national attention, symbolizing Lane’s grit and showmanship at the height of his career. Tragically, Lane’s life was cut short at age 25 after a fatal accident at the Cheyenne Frontier Days Rodeo. Though he died young, his legacy has lived on—in safety innovations like the protective vest designed by his friend Cody Lambert, in honors like the PBR award named after him, and in the hearts of fans through the film 8 Seconds. The National Cowboy & Western Heritage Museum proudly preserves Lane Frost’s memory with artifacts from his remarkable life. 🔍 What You’ll Learn: The story behind Lane Frost’s legendary matchup with Red Rock and how it changed bull riding history How Frost’s tragic death led to major safety changes in rodeo, including the invention of the protective vest Why Lane Frost’s legacy continues to inspire fans, friends, and fellow cowboys decades after his final ride 👥 Behind the ScenesHost: Seth SpillmanProducer: Chase SpiveyWriter: Mike Koehler 🔗 Further research: The Lane Frost Brand: https://lanefrost.com/ From PBR, “The Real Lane Frost”: https://pbr.com/news/2011/06/the-real-lane-frost/ The National Rodeo Hall of Fame located here at The Cowboy: https://nationalcowboymuseum.org/collections/awards/rodeo-hall-of-fame/ 📬 Connect With Us:🌐 Website: www.nationalcowboymuseum.org📖 Read Our Blog: https://nationalcowboymuseum.org/blog/📩 Email: podcast@nationalcowboymuseum.org📲Facebook:https://www.facebook.com/ncwhm/📷Instagram: https://www.instagram.com/nationalcowboymuseum❎X/Twitter: https://x.com/ncwhm💼LinkedIn: https://www.linkedin.com/company/national-cowboy-&-western-heritage-museum 🗺️ Visit Us: The National Cowboy & Western Heritage Museum, 1700 NE 63rd Street, Oklahoma City, OK, 73111. See us on the map 💡 Support Us:🏅Become A Member of the Museum: https://nationalcowboymuseum.org/support/memberships/🛒Shop at Persimmon Hill, our Museum store: https://persimmonhillstore.com/ 🎧 Listen & Subscribe:🔹 Apple Podcasts:https://podcasts.apple.com/us/podcast/this-week-in-the-west/id1776228708🔹 Spotify: https://open.spotify.com/show/2KYmd2BumVtQVH1ez1Cr2U🔹YouTube: https://www.youtube.com/playlist?list=PLFoE2kU21JpX9T6W9NonXuD9UapS1TsmN🔹Podbean: https://thisweekinthewest.podbean.com/  ⭐ If you enjoyed this episode, don’t forget to rate & review!