In E75, Localogy analyst Mike Boland talks about automating the art of campaign management with Lasso Media Founder (and local search vet) Mike Wilson.

This conversation about local search’s transformation by automation will have veterans nodding in recognition and newcomers taking notes. 

Wilson says his agency was automating digital marketing well before the recent AI surge. Now Lasso uses AI to accelerate this automation process. 

Wilson points to call based advertising. The persistent idea that the value of a call is based on its duration is now “antiquated”. AI can quickly ascertain if a call produces a lead, regardless of its length. 

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