Bringing together top leaders, innovators and renowned faculty from the Wharton School of the University of Pennsylvania discussing topics that matter to consumers and the business world.
All content for This Week in Business is the property of The Wharton School and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Bringing together top leaders, innovators and renowned faculty from the Wharton School of the University of Pennsylvania discussing topics that matter to consumers and the business world.
Balancing Optimism and Caution in Innovation and Business Strategy
This Week in Business
10 minutes 27 seconds
1 month ago
Balancing Optimism and Caution in Innovation and Business Strategy
Cait Lamberton, Wharton School Vice Dean and Professor of Marketing, explains how businesses can balance enthusiasm for new technologies, such as AI, with historical lessons, market fundamentals, and strategic analysis to identify sustainable innovation and avoid costly missteps.
Bringing together top leaders, innovators and renowned faculty from the Wharton School of the University of Pennsylvania discussing topics that matter to consumers and the business world.
