Why Unqork Said No to Code and Built a $2B Business

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This Way Forward

Cascade Strategy

11 episodes

3 days ago

This Way Forward is a high-energy podcast where strategy gets real. In just 10 minutes, a C-suite leader walks us through one bold strategic bet: the moment they took the risk, why it wasn’t obvious, what made it hard, and how it changed the game. Hosted by Charlie Newark-French, CEO at Cascade, each episode is a window into the minds of the people steering companies through uncertainty, complexity, and transformation. No fluff. No jargon. Just raw, strategic decision-making at the highest level. For leaders who want to learn from the sharpest minds in business, this is the way forward.

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Why Unqork Said No to Code and Built a $2B Business

This Way Forward

17 minutes 27 seconds

4 months ago

Why Unqork Said No to Code and Built a $2B Business

Welcome to This Way Forward, the podcast where C-suite leaders unpack the bold strategic bets that changed everything.

In this episode, Charlie Newark-French sits down with Gary Hoberman, Founder & CEO of Unqork, the enterprise tech company behind a revolutionary no-code platform used by some of the world’s largest insurers, banks, and governments.

Together, they unpack the bet that led Unqork to challenge 40 years of software development orthodoxy and build a $2B company without writing a single line of code.

The bold strategic bet

While the tech world embraced faster code, better code, and AI-generated code, Gary made a contrarian bet: that code itself was the problem.

He set out to eliminate code entirely, along with runtimes, replication, and vulnerabilities baked into traditional software development. The result? A secure, enterprise-grade platform where anyone can build complex applications, and no one ever has to write or maintain fragile code again.

In this episode:

Why the entire software industry is built on flawed assumptions
How replication became a hacker’s dream and a CIO’s nightmare
The 300 investor rejections that led to Unqork’s $2B breakout
What most people still don’t understand about incentive misalignment
Why Gary thinks coding was always the wrong solution

👉 Subscribe to catch new episodes each month. Every conversation is under 15 minutes and laser-focused on one transformational decision that shaped the future of a company.