Where It All Began: The Bold Bet That Built Cascade

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This Way Forward

Cascade Strategy

11 episodes

3 days ago

This Way Forward is a high-energy podcast where strategy gets real. In just 10 minutes, a C-suite leader walks us through one bold strategic bet: the moment they took the risk, why it wasn’t obvious, what made it hard, and how it changed the game. Hosted by Charlie Newark-French, CEO at Cascade, each episode is a window into the minds of the people steering companies through uncertainty, complexity, and transformation. No fluff. No jargon. Just raw, strategic decision-making at the highest level. For leaders who want to learn from the sharpest minds in business, this is the way forward.

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Where It All Began: The Bold Bet That Built Cascade

This Way Forward

37 minutes 54 seconds

5 months ago

Where It All Began: The Bold Bet That Built Cascade

Welcome to This Way Forward, the podcast where C-suite leaders unpack the bold strategic bets that changed everything.

In this episode, Charlie Newark-French sits down with Tom Wright, founder and Chief Product Officer of Cascade, the world’s leading strategy execution platform.

Together, they retrace the origin story of Cascade. How a disconnect between strategy and operations inside a global bank sparked a bold bet to create something entirely new: a system built for strategy.

The bold strategic bet

Most organizations treat strategy as a static exercise—slides, workshops, disconnected goals. Tom saw it differently. He bet that strategy could be systemized, mapped, executed, and measured with the same discipline as finance or sales.

What started as a scrappy prototype became a full platform. And that platform is now powering a new software category: strategy-led performance.

In this episode:

The moment Tom first saw the strategy-execution gap from inside HSBC
How Cascade’s early product nearly didn’t exist until it had to
Why “strategy is everyone’s business” became a guiding principle
The inflection point that led to hiring a new CEO
What strategy-led performance means and why it’s the next frontier

👉 Subscribe for new 15-minute episodes each month, each focused on one bold decision that changed the trajectory of a company.