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This Way Forward
Cascade Strategy
11 episodes
3 days ago
This Way Forward is a high-energy podcast where strategy gets real. In just 10 minutes, a C-suite leader walks us through one bold strategic bet: the moment they took the risk, why it wasn’t obvious, what made it hard, and how it changed the game. Hosted by Charlie Newark-French, CEO at Cascade, each episode is a window into the minds of the people steering companies through uncertainty, complexity, and transformation. No fluff. No jargon. Just raw, strategic decision-making at the highest level. For leaders who want to learn from the sharpest minds in business, this is the way forward.
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Business
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All content for This Way Forward is the property of Cascade Strategy and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This Way Forward is a high-energy podcast where strategy gets real. In just 10 minutes, a C-suite leader walks us through one bold strategic bet: the moment they took the risk, why it wasn’t obvious, what made it hard, and how it changed the game. Hosted by Charlie Newark-French, CEO at Cascade, each episode is a window into the minds of the people steering companies through uncertainty, complexity, and transformation. No fluff. No jargon. Just raw, strategic decision-making at the highest level. For leaders who want to learn from the sharpest minds in business, this is the way forward.
Show more...
Business
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The Bet That Took Aspen Dental Coast to Coast
This Way Forward
16 minutes 40 seconds
2 months ago
The Bet That Took Aspen Dental Coast to Coast

Welcome to This Way Forward, the podcast where C-suite leaders unpack the bold strategic bets that changed everything.

In this episode, Charlie Newark-French sits down with Alex Weiss, CFO of The Aspen Group, the parent company of Aspen Dental and other retail healthcare brands. Together, they explore the pivotal decision that turned Aspen from a single office into one of the largest dental networks in the United States.


The bold strategic bet

In the late 1990s, dentistry in the U.S. was almost entirely fragmented—thousands of independent offices with dentists juggling patient care and back-office operations. Aspen made a different bet: build the first coast-to-coast, nationally branded dental support network. By taking on the administrative burdens—real estate, marketing, insurance, billing, procurement—Aspen freed dentists to focus on patients and scale their practices.

It wasn’t obvious. Dentists had to legally own their practices, making franchising impossible. Skeptics doubted doctors would give up control. But Aspen proved the model, grew to hundreds of locations, and later made another bold pivot—cannibalizing its core denture business to double down on dental implants. That shift now drives nearly a billion dollars in revenue across Aspen and ClearChoice implant centers.


In this episode:

  • Why Aspen bet on a national dental support model when no one else would

  • How back-office scale unlocked growth for independent dentists

  • The bold move from Syracuse to Chicago—and how it unlocked talent for the next phase

  • Why Aspen cannibalized its own denture business to embrace implants

  • How lessons from dental are shaping Aspen’s expansion into vet care and medical aesthetics


👉 Subscribe to catch new episodes each month. Every conversation is under 15 minutes and laser-focused on one transformational decision that shaped the future of a company.

This Way Forward
This Way Forward is a high-energy podcast where strategy gets real. In just 10 minutes, a C-suite leader walks us through one bold strategic bet: the moment they took the risk, why it wasn’t obvious, what made it hard, and how it changed the game. Hosted by Charlie Newark-French, CEO at Cascade, each episode is a window into the minds of the people steering companies through uncertainty, complexity, and transformation. No fluff. No jargon. Just raw, strategic decision-making at the highest level. For leaders who want to learn from the sharpest minds in business, this is the way forward.