Welcome to This Way Forward, the podcast where C-suite leaders unpack the bold strategic bets that changed everything.In this first episode, Charlie Newark-French, CEO at Cascade, sits down with Wayne Ting, CEO of Lime, the world’s leading micro-mobility company operating bikes and scooters across more than 30 countries.Together, they explore the pivotal decision that helped Lime go from a struggling startup to a market leader in urban transportation.*The bold strategic bet*When the industry said "cut hardware," Wayne did the opposite. He made the call to keep Lime’s hardware in-house, betting that control over design, durability, and costs would be the key to long-term success.That decision led to Lime’s Gen 4 vehicles, built to last five years instead of 30 days, unlocking profitability, better rider experience, and a sustainable business model others couldn't match.*In this episode:*- Why hardware became a core strategic advantage- How owning the product lifecycle changed Lime’s economics- The risks, doubts, and boardroom conversations behind the decision- How small improvements added up to a market-defining lead- Lessons for CEOs making non-obvious, high-stakes choices👉 Subscribe to catch new episodes each month. Every conversation is under 15 minutes and laser-focused on one transformational decision that shaped the future of a company.