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This Way Forward
Cascade Strategy
11 episodes
3 days ago
This Way Forward is a high-energy podcast where strategy gets real. In just 10 minutes, a C-suite leader walks us through one bold strategic bet: the moment they took the risk, why it wasn’t obvious, what made it hard, and how it changed the game. Hosted by Charlie Newark-French, CEO at Cascade, each episode is a window into the minds of the people steering companies through uncertainty, complexity, and transformation. No fluff. No jargon. Just raw, strategic decision-making at the highest level. For leaders who want to learn from the sharpest minds in business, this is the way forward.
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Business
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All content for This Way Forward is the property of Cascade Strategy and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This Way Forward is a high-energy podcast where strategy gets real. In just 10 minutes, a C-suite leader walks us through one bold strategic bet: the moment they took the risk, why it wasn’t obvious, what made it hard, and how it changed the game. Hosted by Charlie Newark-French, CEO at Cascade, each episode is a window into the minds of the people steering companies through uncertainty, complexity, and transformation. No fluff. No jargon. Just raw, strategic decision-making at the highest level. For leaders who want to learn from the sharpest minds in business, this is the way forward.
Show more...
Business
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How Journey Is Rewriting the Rules of Customer Authentication
This Way Forward
16 minutes 40 seconds
5 months ago
How Journey Is Rewriting the Rules of Customer Authentication

Welcome to This Way Forward, the podcast where C-suite leaders unpack the bold strategic bets that changed everything.

In this episode, Charlie Newark-French sits down with Brett Shockley, CEO of Journey—a company redefining how businesses authenticate customers and eliminate fraud across contact centers.

Together, they unpack the non-obvious insight that led Journey to rethink identity, security, and customer experience from the ground up.

The bold strategic bet

While others chased point solutions, Brett built a platform around the entire customer journey. The bet? That trust, privacy, and seamless interactions could coexist—if you started with the user, not the system.

That vision led to the creation of Journey’s Zero Knowledge Network, a privacy-first approach to identity that eliminates data exposure while accelerating transactions. The result? Fraud-proof CX at scale, adopted by some of the world’s biggest enterprises.

In this episode:

  • Why the industry missed the signal—and how Journey didn’t
  • How a smartphone-centric experience slashed call times from 4.5 minutes to 49 seconds
  • The tech behind Journey’s Zero Knowledge Network
  • What it took to win over CISOs, analysts, and Fortune 500 buyers
  • Why the best ideas often start by sitting in the contact center

👉 Subscribe to catch new episodes each month. Every conversation is under 15 minutes and laser-focused on one transformational decision that shaped the future of a company.

This Way Forward
This Way Forward is a high-energy podcast where strategy gets real. In just 10 minutes, a C-suite leader walks us through one bold strategic bet: the moment they took the risk, why it wasn’t obvious, what made it hard, and how it changed the game. Hosted by Charlie Newark-French, CEO at Cascade, each episode is a window into the minds of the people steering companies through uncertainty, complexity, and transformation. No fluff. No jargon. Just raw, strategic decision-making at the highest level. For leaders who want to learn from the sharpest minds in business, this is the way forward.