How Canon Reinvented Itself Before It Was Too Late

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This Way Forward

Cascade Strategy

11 episodes

3 days ago

This Way Forward is a high-energy podcast where strategy gets real. In just 10 minutes, a C-suite leader walks us through one bold strategic bet: the moment they took the risk, why it wasn’t obvious, what made it hard, and how it changed the game. Hosted by Charlie Newark-French, CEO at Cascade, each episode is a window into the minds of the people steering companies through uncertainty, complexity, and transformation. No fluff. No jargon. Just raw, strategic decision-making at the highest level. For leaders who want to learn from the sharpest minds in business, this is the way forward.

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How Canon Reinvented Itself Before It Was Too Late

This Way Forward

12 minutes 21 seconds

3 months ago

How Canon Reinvented Itself Before It Was Too Late

Welcome to This Way Forward, the podcast where C-suite leaders unpack the bold strategic bets that changed everything.

In this episode, Charlie Newark-French sits down with Craig Manson, former Executive Director of Canon Australia and current board advisor and operator across multiple businesses, to unpack the bold decision that helped rescue a legacy business from decline—and reposition it for growth.

Together, they explore how Craig led Canon out of the shrinking printer market and into a future powered by software, workflow automation, and managed services.

The bold strategic bet

Canon Australia was bleeding tens of millions annually. Customers were printing less, workflows were digitizing, and the core business was slipping. Craig made the call: stop selling just photocopiers and start solving end-to-end workflow problems.

The shift wasn’t easy. Sales teams resisted. Customers doubted. Headquarters in Japan questioned the move. But by doubling down on automation, partnering with software experts, and reshaping how value was delivered, Craig transformed Canon Australia into a profitable, future-facing business.

In this episode:

Why printing was no longer Canon’s path forward
How Craig turned resistance—internal and external—into momentum
What it takes to lead transformation when the clock is ticking
The customer conversations that validated the bet
How Canon leveraged its brand and relationships to win in new markets

👉 Subscribe to catch new episodes each month. Every conversation is under 20 minutes and laser-focused on one transformational decision that shaped the future of a company.