Scaling a Two-Person Agency to 200 Million Views Using AI with Ethan Hochberg

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This New Way

Fellow.ai

244 episodes

1 day ago

This New Way (formerly Supermanagers) is a show hosted by Aydin Mirzaee (CEO of Fellow–#1 AI Meeting Assistant) about how real companies are using AI at work. No theory, no fluff — just straight talk with leaders who are testing, implementing, and learning as they go. What you’ll get: How leaders are integrating AI into their teams and processes Honest takes on what’s working, what’s not, and what’s changing Live AI tool demos 👉 Want episode summaries, AI workflow templates, and quick tips from guests? Subscribe to the newsletter: https://thisnewway.com/

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Scaling a Two-Person Agency to 200 Million Views Using AI with Ethan Hochberg

This New Way

42 minutes 58 seconds

2 months ago

Scaling a Two-Person Agency to 200 Million Views Using AI with Ethan Hochberg

Ethan Hochberg and his partner have built three AI-powered X personas that rack up 200 million views annually—all while running a lean creative agency for AI and tech brands. These aren’t just vanity accounts; they’re distribution engines that feed into their core business.

In this episode, Ethan walks us through:

- How they blend AI content generation with a human touch to keep posts authentic and engaging.

- The Grok Deep Search workflow they use to find and validate influencers in minutes (a task that used to take days).

- A multi-step outreach strategy that personalizes every message for higher response rates.

- How to brainstorm and produce short-form video content with V GPT for TikTok, Reels, and Shorts—without a production studio.

- This is a masterclass in using AI tools not just to save time, but to elevate the quality of your marketing while running a “tiny team.”

Timestamps

02:45 – From AI Marketing Directory to running a creative agency

04:48 – Tiny teams, big results with AI workflows

06:25 – Demo 1: Grok Deep Search for influencer discovery

08:15 – Why influencer marketing is more relevant than ever

12:29 – Grok’s validation process: avoiding fake engagement

15:25 – Applying the workflow beyond influencers (newsletters, blogs, PR)

17:51 – Using AI to think strategically, not just automate

22:09 – The output: influencer tables in minutes

24:01 – Demo 2: Personalized outreach angle generator

28:01 – Applying this to PR and content partnerships

32:00 – Demo 3: V GPT for short-form AI video creation

37:40 – How much of your feed is already AI-generated?

40:00 – Matching viral templates to your niche for higher watch time

41:50 – Using AI video tools mainly for brainstorming content ideas

42:56 – How to connect with Ethan

Tools & Technologies Mentioned

Grok – AI chatbot from X with live access to the Twitter feed; ideal for influencer discovery and current-event research.

Grok Deep Search – Paid Grok feature ($8/mo with X Premium) that crawls hundreds of live sources for validated results.

ChatGPT + GPT Store – OpenAI’s platform for custom GPTs, used here to integrate with video creation tools.

V GPT – AI video generator with realistic avatars, captions, and voiceover.

CapCut (mentioned) – Popular editing tool; V GPT is positioned as a more advanced alternative for avatar-driven content.

Subscribe at⁠ thisnewway.com⁠ to get the step-by-step playbooks, tools, and workflows.

Ethan's website: https://marketingguys.co/