This Mum Loves Tech Episode 18: What is Domain Authentication? How to Keep Your Emails Out of Spam in 2025
In this week's episode, I'm breaking down everything small business owners need to know about domain authentication, including what SPF, DKIM, and DMARC records are and why they matter more than ever in 2025.
These seemingly innocent arrangements of letters can be the difference between your carefully crafted emails landing in your subscriber's inbox or not.
Before you switch off because this sounds too techie… trust me, this is one of the most important things you can do to make sure your emails actually reach your audience.
I’ll explain:
✅ Why Google, Yahoo and now Microsoft have introduced stricter email rules.
✅ What domain authentication actually means (without the jargon).
✅ How to set up SPF, DKIM and DMARC so your emails land in inboxes, not spam folders.
✅ Why 'info@' email addresses are getting flagged and what to do instead.
✅ How my own emails and clients’ deliverability improved after sorting this out.
Plus, I’ll tell you about two resources that can help:
💌 Download my FREE Email Marketing Made Easy: 3-Step Start-Up Guide - https://thismumlovestech.co.uk/email/
Looking for step-by-step support with your domain authentication? Get my Spam to Sales Training for £27 - https://thismumlovestech.co.uk/spam/ (please note the price has increased since the recording of this episode)
If you’re using MailerLite, Google Workspace, or just want your emails to actually get opened, this episode is for you!
Discover More With This Mum Loves Tech:
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3. Find more This Mum Loves Tech episodes 👉 https://thismumlovestech.co.uk/podcast/