In the latest Seedcamp Deep Dive, our Managing Partner, Carlos Eduardo Espinal, discusses the complexities of investing in deeptech, dual-use and the defence sector. He's joined by two distinguished guests from defence and investment backgrounds: Nicola Sinclair, General Partner at Twin Track Ventures, and Samuel Burrell, Partner at Expeditions Fund.
Nicola begins the conversation by explaining her motivation for founding Twin Track, highlighting the need to connect startups with the defence and security sectors and detailing her approach to evaluating deep tech investments. Sam then discusses his transition from military service to venture capital and emphasizes the importance of understanding end-user needs in defense tech investments.
This insightful conversation covers a wide range of topics, including:
- The challenges of dual-use technologies
- The role of prime contractors
- The evolving geopolitical landscape
- Investment opportunities in space technology
- The future of defence tech investments
Show Notes:
Nicola Sinclair - linkedin.com/in/nicola-sinclair-
Samuel Burrell - linkedin.com/in/samuelrburrell
Carlos Eduardo Espinal - linkedin.com/in/carloseduardoespinal
Twin Track Ventures - twintrack.vc
Expeditions Fund - expeditionsfund.com
Seedcamp - seedcamp.com
Sam’s weekly newsletter This Week in Dual-Use [www.samuelburrell.com]
“Working with Defence & Security” Survey. The results will be released on 14 November 2025
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In the latest Seedcamp Deep Dive, our Managing Partner, Carlos Eduardo Espinal, discusses the complexities of investing in deeptech, dual-use and the defence sector. He's joined by two distinguished guests from defence and investment backgrounds: Nicola Sinclair, General Partner at Twin Track Ventures, and Samuel Burrell, Partner at Expeditions Fund.
Nicola begins the conversation by explaining her motivation for founding Twin Track, highlighting the need to connect startups with the defence and security sectors and detailing her approach to evaluating deep tech investments. Sam then discusses his transition from military service to venture capital and emphasizes the importance of understanding end-user needs in defense tech investments.
This insightful conversation covers a wide range of topics, including:
- The challenges of dual-use technologies
- The role of prime contractors
- The evolving geopolitical landscape
- Investment opportunities in space technology
- The future of defence tech investments
Show Notes:
Nicola Sinclair - linkedin.com/in/nicola-sinclair-
Samuel Burrell - linkedin.com/in/samuelrburrell
Carlos Eduardo Espinal - linkedin.com/in/carloseduardoespinal
Twin Track Ventures - twintrack.vc
Expeditions Fund - expeditionsfund.com
Seedcamp - seedcamp.com
Sam’s weekly newsletter This Week in Dual-Use [www.samuelburrell.com]
“Working with Defence & Security” Survey. The results will be released on 14 November 2025
Path to Market: Defining and Validating Your Ideal Customer Profile with Alicia Carney
This Much I Know - The Seedcamp Podcast
41 minutes 28 seconds
9 months ago
Path to Market: Defining and Validating Your Ideal Customer Profile with Alicia Carney
In this insightful episode, our Director Natasha Lytton and co-host Micah Smurthwaite, Partner at Pipeline Ventures are joined by Alicia Carney, a seasoned product marketing expert with extensive experience at high-growth startups like Deliveroo.
Together, they dive deep into identifying and validating Ideal Customer Profiles (ICPs) in pre and post product-market fit stages. Alicia shares her insights on navigating early market fit through to scaling operations post-product market fit.
Key takeaways:
- Define and validate ideal customer profiles (ICP) through market needs and user research
- Be intentional and thoughtful about who you are serving and the value you offer
- Focus on empirical metrics and continuous customer engagement.
Show notes:
Alicia Carney - https://www.linkedin.com/in/aliciacarney
Natasha Lytton - linkedin.com/in/natasha-lytton
Micah Smurthwaite - linkedin.com/in/micah-smurthwaite-2283b49
Interview guide link: http://bit.ly/3tJubmC
Establishing an ideal customer profile (ICP) by Notion VC
Market research platforms: userinterviews.com, pollfish.com, gong.io, grain.com
This Much I Know - The Seedcamp Podcast
In the latest Seedcamp Deep Dive, our Managing Partner, Carlos Eduardo Espinal, discusses the complexities of investing in deeptech, dual-use and the defence sector. He's joined by two distinguished guests from defence and investment backgrounds: Nicola Sinclair, General Partner at Twin Track Ventures, and Samuel Burrell, Partner at Expeditions Fund.
Nicola begins the conversation by explaining her motivation for founding Twin Track, highlighting the need to connect startups with the defence and security sectors and detailing her approach to evaluating deep tech investments. Sam then discusses his transition from military service to venture capital and emphasizes the importance of understanding end-user needs in defense tech investments.
This insightful conversation covers a wide range of topics, including:
- The challenges of dual-use technologies
- The role of prime contractors
- The evolving geopolitical landscape
- Investment opportunities in space technology
- The future of defence tech investments
Show Notes:
Nicola Sinclair - linkedin.com/in/nicola-sinclair-
Samuel Burrell - linkedin.com/in/samuelrburrell
Carlos Eduardo Espinal - linkedin.com/in/carloseduardoespinal
Twin Track Ventures - twintrack.vc
Expeditions Fund - expeditionsfund.com
Seedcamp - seedcamp.com
Sam’s weekly newsletter This Week in Dual-Use [www.samuelburrell.com]
“Working with Defence & Security” Survey. The results will be released on 14 November 2025
