Building Powerful Growth Engines: A Conversation with Andy Budd

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This Much I Know - The Seedcamp Podcast

Carlos Espinal

305 episodes

1 week ago

In the latest Seedcamp Deep Dive, our Managing Partner, Carlos Eduardo Espinal, discusses the complexities of investing in deeptech, dual-use and the defence sector. He's joined by two distinguished guests from defence and investment backgrounds: Nicola Sinclair, General Partner at Twin Track Ventures, and Samuel Burrell, Partner at Expeditions Fund. Nicola begins the conversation by explaining her motivation for founding Twin Track, highlighting the need to connect startups with the defence and security sectors and detailing her approach to evaluating deep tech investments. Sam then discusses his transition from military service to venture capital and emphasizes the importance of understanding end-user needs in defense tech investments. This insightful conversation covers a wide range of topics, including: - The challenges of dual-use technologies - The role of prime contractors - The evolving geopolitical landscape - Investment opportunities in space technology - The future of defence tech investments Show Notes: Nicola Sinclair - linkedin.com/in/nicola-sinclair- Samuel Burrell - linkedin.com/in/samuelrburrell Carlos Eduardo Espinal - linkedin.com/in/carloseduardoespinal Twin Track Ventures - twintrack.vc Expeditions Fund - expeditionsfund.com Seedcamp - seedcamp.com Sam’s weekly newsletter This Week in Dual-Use [www.samuelburrell.com] “Working with Defence & Security” Survey. The results will be released on 14 November 2025

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Building Powerful Growth Engines: A Conversation with Andy Budd

This Much I Know - The Seedcamp Podcast

1 hour 8 minutes 33 seconds

10 months ago

Building Powerful Growth Engines: A Conversation with Andy Budd

In a new episode of 'This Much I Know,' Carlos hosts Andy Budd, a veteran UX/UI designer and one of our venture partners, to discuss his latest book, 'The Growth Equation: How Early Stage Startups Can Build a Powerful Engine for Growth.' Andy shares his journey from being a tech enthusiast to launching the UK's first UX agency, ClearLeft. The discussion rich with anecdotes and actionable insights explores key themes to help founders navigate the complexities of startup growth. These include: founder-led sales; creating a go-to-market strategy, and the importance of customer retention and onboarding. He emphasizes practical, incremental approaches to building a customer base, crafting effective sales emails, and leveraging community-driven growth. Andy advocates for positioning and language-market fit as critical aspects of early-stage success, suggesting that a focused effort on understanding and connecting with the target audience precedes establishing a strong brand. Show notes: Andy Budd - linkedin.com/in/andybudd Carlos Espinal - linkedin.com/in/carloseduardoespinal Seedcamp - seedcamp.com Andy Budd - andybudd.com/book The Growth Equation: How Early Stage Startups Can Build a Powerful Engine for Growth by Andy Budd is available in bookstores and online.