45 - Inventing with Seaweed: Could kelp pots spark a regenerative materials movement?

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This Might Just Work - Ideas for a Tired Planet

Rob Wreglesworth

48 episodes

5 days ago

We are all tired of environmental doom, guilt, and greenwash. But tired is not the end. It is the moment to wake up and build something better. Hosted by Rob Wreglesworth, This Might Just Work explores bold, practical ideas for fixing a tired planet. Each episode shares honest conversations with founders, innovators, scientists, and creators who are turning environmental concern into real-world action. If you care about climate innovation, sustainability, regenerative business, or nature-based solutions, this podcast will give you hope, energy, and ideas you can use.

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45 - Inventing with Seaweed: Could kelp pots spark a regenerative materials movement? – Emily Power, Oceanmade

This Might Just Work - Ideas for a Tired Planet

1 hour 33 minutes 28 seconds

4 months ago

45 - Inventing with Seaweed: Could kelp pots spark a regenerative materials movement? – Emily Power, Oceanmade

In this episode, Emily Power shares her honest, inspiring journey from a corporate career at Microsoft to founding Oceanmade, a regenerative business with global ambitions.

We explore how seaweed could be the most underrated material in the climate fight - not just for oceans, but for land too.

We also cover:

Why the first version of Oceanmade (the "green Amazon") failed and what Emily learned
The gardening eureka moment that changed everything
Why plastic plant pots are a hidden environmental problem
How to build a product without being an expert and why that can be an advantage
The challenge of marketing to real customers, not just eco-enthusiasts
The land and sea benefits of seaweed from soil health to carbon sequestration
Why building in public with imperfect products might be your startup's secret weapon

This episode is packed with lessons for aspiring founders, regenerative thinkers, and anyone ready to turn anxiety into action.

🔗 Learn more:
🌿 Oceanmade → https://oceanmade.co
🌊 Follow Emily → https://www.linkedin.com/in/emilybpower/
📬 Planet-positive founder's newsletter: The Ecopreneur Collective → https://robwreg.substack.com/subscribe
🧵 Follow the startup journey at → https://www.nolongerknown.com