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This Might Just Work - Ideas for a Tired Planet
Rob Wreglesworth
48 episodes
6 days ago
We are all tired of environmental doom, guilt, and greenwash. But tired is not the end. It is the moment to wake up and build something better. Hosted by Rob Wreglesworth, This Might Just Work explores bold, practical ideas for fixing a tired planet. Each episode shares honest conversations with founders, innovators, scientists, and creators who are turning environmental concern into real-world action. If you care about climate innovation, sustainability, regenerative business, or nature-based solutions, this podcast will give you hope, energy, and ideas you can use.
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All content for This Might Just Work - Ideas for a Tired Planet is the property of Rob Wreglesworth and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
We are all tired of environmental doom, guilt, and greenwash. But tired is not the end. It is the moment to wake up and build something better. Hosted by Rob Wreglesworth, This Might Just Work explores bold, practical ideas for fixing a tired planet. Each episode shares honest conversations with founders, innovators, scientists, and creators who are turning environmental concern into real-world action. If you care about climate innovation, sustainability, regenerative business, or nature-based solutions, this podcast will give you hope, energy, and ideas you can use.
Show more...
Society & Culture
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41 - The World's Largest Soil & CO2 Cleanup - Using Nature To Extract Forever Chemicals and Create Circular Business Models - Elena Doms, Earth Plus
This Might Just Work - Ideas for a Tired Planet
1 hour 11 minutes 48 seconds
1 year ago
41 - The World's Largest Soil & CO2 Cleanup - Using Nature To Extract Forever Chemicals and Create Circular Business Models - Elena Doms, Earth Plus

Elena Doms, is the visionary co-founder of Earth Plus, a startup with an audacious goal: to create the largest soil and CO2 cleanup in history, working hand-in-hand with nature. 


Elena's journey is a fascinating one which we dive into in detail in this episode. Born and raised in the Arctic, she spent 18 years witnessing the effects of climate change firsthand


From there Elena's impressive career has spanned from being a Director at Mastercard, where she merged digital and sustainable transformations, to becoming a LinkedIn influencer and top voice


Now, with Earth Plus, she's working with her team to develop innovative solutions that not only clean soils from chemical pollution but also capture CO2 using plants. Not only that, but these plants are then transformed into local, circular construction materials, contributing to the decarbonisation of our cities.


Find out more about Earth Plus at https://www.earthplus.eu/


Useful Links:

Pollution Map of Europe

PFAS Map

PFAS Map 2

A guide to safer products

An app to help find safe foods


Book Choices:


Connect - Simon Lancaster

Connecting the dots - Christian Busch



Please connect and message me on LinkedIn

This Might Just Work - Ideas for a Tired Planet
We are all tired of environmental doom, guilt, and greenwash. But tired is not the end. It is the moment to wake up and build something better. Hosted by Rob Wreglesworth, This Might Just Work explores bold, practical ideas for fixing a tired planet. Each episode shares honest conversations with founders, innovators, scientists, and creators who are turning environmental concern into real-world action. If you care about climate innovation, sustainability, regenerative business, or nature-based solutions, this podcast will give you hope, energy, and ideas you can use.