Josh returns from CMO Summit buzzing with ideas, like hiring 20 influencers immediately. Jess works with him to understand which ideas could move the needle right now, and which ones are more distraction than priority. Can she pull him out of his post-conference spiral and keep her sanity?

Get to the good stuff:

[01:02] Josh cops to the CEO tendency toward shiny object syndrome and offers some ideas as to why it afflicts so many execs.

[03:35] Jess explains how a well-documented strategy can help determine if new tactics align with agreed-upon company goals—and provides ammunition to say "no" when necessary.

[07:00] Josh shares why he came back from CMO Summit feeling behind for not having an influencer strategy, and Jess responds.

[12:37] Jess shares her favorite way to validate or disprove ideas before putting significant time and budget behind them.

[17:27] Things get weird when Jess and Josh share positive affirmations for marketers.

[18:57] Plot twist: Josh's experience at CMO Summit makes him a believer in events, AND an even bigger believer in the brand building and content marketing that drove people to the Vector booth in the first place.

[25:00] Red flag territory: what to do when you can’t push back on your CEO’s wild ideas, and when it's time to quit so you can go do meaningful work somewhere else.

This Meeting Could’ve Been a Podcast is a Vector production.

Filmed at the Sweet Fish Creator House in Orlando, FL.

Editing by Handy Man Edit.

Music by Peter McIsaac Music.