Jess pitches Josh on starting a podcast as part of Vector’s video-first content strategy. All Josh hears is “blah bah blah, flying to Florida to spend $20K on an in-person shoot, yada yada yada,” and wonders how she plans to measure ROI. 

Can Jess convince him that some big, tough-to-measure bets are just as important as traditional lead-gen?

Get to the good stuff:

[01:00] Jess shares why she felt a podcast was the right big bet for Vector to make this year, and why she knew it couldn’t be your typical two-people-on-Zoom kind of show.

[05:05] Josh and Jess reveal their original podcast concept, the a-ha moment that caused them to scrap the whole show just days before recording. 

[09:35] Josh and Jess talk through the messy middle (read: 24-hour panic spiral) of how This Meeting Could’ve Been a Podcast came to be.

[14:00] Jess explains how AI became her brainstorm buddy, including generating hundreds of podcast titles before landing on the perfect one.

[19:49] Things get weird when Jess and Josh uplift marketers’ spirits with positive affirmations.

[22:32] Josh wants to know where the ROI is going to come from on the podcast. Instead of punching him, Jess explains how she plans to measure success, including tracking the repurposing multiplier.

[26:25] Jess drops truth bombs about why trying to measure everything in marketing is like judging your marathon training on one bad run.

This Meeting Could’ve Been a Podcast is a Vector production.

Filmed at the Sweet Fish Creator House in Orlando, FL.

Editing by Handy Man Edit.

Music by Peter McIsaac Music.