A silent revolution is unfolding across the digital economy. One that could reshape global commerce as profoundly as industrial automation reshaped manufacturing. By 2030, “Agentic Commerce”, driven by autonomous AI agents that negotiate, purchase, and transact on behalf of humans, is forecast to create a $17.5 trillion market. The benefits are staggering: frictionless transactions, rapid microbrand creation, and unprecedented scalability for small enterprises. But the risks are equally profound, margin compression, disintermediation, Internet traffic reduction/consolidation, and a race to define new trust protocols like “Know Your Agent.” As OpenAI, Google, and payment networks like Visa and Mastercard battle to define this new infrastructure, businesses must quickly adapt to outcome-based models or risk obsolescence. The question for industry leaders isn’t whether Agentic AI will redefine commerce, but how they’ll secure their place in the new digital hierarchy.

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